Mar 29, 2021How to Communicate With Your “Anti-audience”? Communicate Beyond Your “Digital Fences”Turkey has experienced one of its historic firsts recently: The President’s Office announced Turkey’s withdrawal from a human rights treaty, widely known as the “Istanbul Treaty” by the President. As the first binding Council of Europe treaty to prevent domestic violence, the convention named after Turkey’s biggest city, due to…Communications Strategy5 min read
Feb 22, 2021Inspire The World With Your “Whys”Happy new week, fellow storytellers. I wanted to start the week by reminding Simon Sinek’s famous concept of “The Golden Circle of Storytelling”. …Storytelling1 min read
Dec 25, 20202020: A year of rewiring our brainLife is all about decisions; I am a huge believer of this. What we decide to think, say, act and believe shapes our life path. 2020 has been a year that forced us to re-think our decisions, and most of the times hasn’t given many options to chose among. We’ve…Social Media2 min read
Dec 18, 2019Shorter videos, the rise of audio, building communities — A compilation of social media trends in 2020What will be the key trends shaping social media in 2020? Fortune-telling in an area which changes nearly every day like social media is not an easy job, to be honest. But these predictions can be useful to create a strategy to build on later with the launch of new…Social Media4 min read
Dec 4, 2019Harnessing the power of conventional and social media: How Doctors Without Borders made the best of two worlds to create great awarenessIn today’s world, do you even exist if you are not on any social media platform? This question can be understandable for a business, which aims to make a profit by selling its services or products. Still, the same question applies to any organisation regardless of their service, including non-profits…Social Media5 min read
Oct 21, 2019Debunking fake news when the line between truth and lie is blurredLiving in the ‘post-truth era’, has added quite some new words to our vocabulary about truth, falsehood and anything in between: half-truth, post-truth, alternative fact, fake news, accidental slip, deliberate lie, fact resistance and ‘faktaresistens’ –which will be explained later-. Whilst the line between the truth and falsehood becomes more…Journalism11 min read
Jul 13, 2019Want to go viral?: Overjoy, enrage or educate your audienceWhat makes an online content viral? This is an eternal question for all the content marketers and creators. While online trends changing with dizzying speed, and there’s an unprecedented boom of new platforms and new features, choosing the right publishing channel gets harder as much as creating the right content…Content Marketing5 min read
Apr 29, 2019Playing big by going small: The Nano and Micro InfluencersNobody can deny that influencer marketing is still booming. Word of mouth has been one of the best ways of driving sales and connection towards a brand. Influencer marketing is an extension of this practice with the rise of social media. Influencers have been chosen over conventional ad buys and…Influencer Marketing7 min read
